I read today about a company called Stranded Wind that is creating wind powered ammonia fuel plants in Iowa. It's a brilliant idea.
You can read more about how they made it happen at Jerome a Paris is almost entirely to blame.
Nice tidbit - they use salesforce, and, to quote them
...later today when new people sign up they'll automatically get routed to our SalesForce.com customer relations management system. We love this tool - rock solid, web accessible, open API so we can integrate our news site to it, and we've filled it up with farmers, cooperative employees, bankers, college instructors, state and federal politicians, and we're using it to make our interaction with them coherent and focused as we march towards our goal(s).
I love working for a company that people love to use, and, I love, in my own small way, helping them make a difference.
